Its main purpose is to bring in the newest and hottest stuff in the industry – it did exactly that. That being the new Toyota Supra and Jeep Gladiator, in excessive numbers. The SEMA Show always draws whatever is “in,” but this year was unlike any other.
The Central (Racing and Performance) Hall was littered with widebody Supras. YouTubers, such as TJ Hunt and Stradman, displayed the builds they’ve been working on – which drew in large crowds. The off-road centric South Hall, on the other hand, was practically stuffed full of Gladiators (mainly sporting factory red paint and utilitarian bed racks). For the first time ever, SEMA reserved an entire section of the South Hall only for hardcore overland-style builds.